too much lipstick, not enough bag
Roselle started with a junk drawer full of half-used lipsticks — great colors, terrible portability. We shrank the tube, kept the pigment, and built a kit small enough to actually carry every shade at once.
All 12 shades are reformulated to perform full-size: true color in one swipe, a finish that doesn't crack in your pocket, and a case built to survive falling out of every bag you own.

